Good Idea: coming up with a drug to help women with sexual dysfunction, even if it’s inevitably going to be branded as “Viagra for chicks.”

Bad Idea: doing it with a drug designed to make women horny and lower their inhibitions. Because that won’t ever end up spiking someone’s drink.

But that’s what some idiot is trying to do, according to this article. Better yet, said idiot decided to make drugs because he got dumped. “The breakup inspired a lifelong quest to comprehend female emotion through biochemistry and led to his career as a psychopharmacologist.”

There are so many things wrong with that sentence, I don’t even know where to start. But somewhere, there’s a woman torn between knowing she got out while the getting was good and thinking maybe she should have taken one for the team.

Even better is how they want to make sure that their drug to make women want sex and not care about the consequences only works so well. “Companies worried about the prospect that their study results would be too strong, that the F.D.A. would reject an application out of concern that a chemical would lead to female excesses, crazed binges of infidelity, societal splintering.”

Because it’s OK for women to want sex, but they can’t want it too much.